In Glenn's write up of this story in the Long Island Business News where Alison Snyder interviews me about the prospects for e-Path's success in building a Wi-Fi network on Long Island, I never said that they couldn't do it, I just outlined some of the pitfalls and challenges that await them, and made some suggestions on what they should do in my opinion to raise their chances of success. They're going to have an uphill battle for sure, there's no disagreement about that. I don't think that metro wi-fi blankets work, and that to be a successful wireless ISP, you have to have a mix of service offerings, over and above wi-fi access, which is what I wrote in the comments to Glenn's post. At the end of the story, where Alison says I discredit the claims of e-Path's partnership with Cisco and Keyspan, I was questioning the proposition that Keyspan Communications and Cisco will be clients or anchor tenants of the network. From the outside, it looks like Keyspan Communications and Cisco will be suppliers to e-Path of fiber backhaul and equipment, respectively. I don't see how e-Path will get revenue from Keyspan Communications and Cisco. LIPA, the electric utility, may be both a customer and supplier to e-Path, because they can use the network connectivity for telemetry from their substations, and they will collect rents from e-Path from the poles that e-Path has to mount it's equipment on. If Keyspan Communications was a bit more forward thinking, they would already be customers of the existing WISPs on Long Island, using existing POPs to expand their footprint, but they don't do that.
I also think that the selection of e-Path was the correct one for the counties, because it puts no public funds at risk, and if they flop, they flop, no harm done. My firms did not bid because we didn't see the ability to have a successful business case without anchor tenancy, and at the time, the big boys with the big pockets were pursuing the job, and we figured that it wasn't even worth the time to work on a bid because one of the big guys would be picked. e-Path turns out to be the smart ones, because they were one of the last ones standing at the end of the bid process, and now they have valuable leases to county property, gratis. Delivering wi-fi with them will probably not be profitable enough for sustainability, but they can be used as a starting point for additional offerings, and that's where they can be a success.
Getting mentioned in the press is a great thing, because you get your name out there, but you don't have control over the ultimate end product. Blogging is a terrific communications tool, because you get noticed and googled when you're in the paper, and you can use your blog to amplify and clarify your message. PR, Marketing, and Viral Marketing are different things from each other, and David Hornik of August Capital explains this well, and hilariously, in one of the podcasts from VentureVoice's Entrepreneurial workshop.